MOBILITY ON DEMAND (MOD) is a vision for an integrated network of safe, carefree, and reliable transportation options that are available to all.
In the 21st century, mobility is less about moving vehicles and more about moving people, data and freight. Long-existing silos among cities, states, counties, road and transit agencies are disappearing; and private mobility service providers are offering dynamic services that did not exist a decade ago.
In cities, MOD offers convenient, affordable, and, in the case of bikeshare, rideshare or micromobility services, more sustainable alternatives to driving within congested environments. For suburban areas, MOD offers first mile/last mile accessibility to transit, as well as more dynamic on-demand services to get around town. While often seen as an urban/metro transportation solution, MOD deployed in rural areas also provides first mile/last mile (though more like first/last 50 miles) connections to transit. For instance, rideshare and ride sourcing is providing support for seniors to access social and health services. Micromobility services continue to offer options to travel in town.
More choices exist now, but for travelers to fully realize the benefits of this new world of mobility, it must be easier to choose which option best meets their needs. This also means services that are available for every traveler and in all communities and neighborhoods.
Equally, for public and private transportation and mobility operators to realize the benefits of this new world of mobility, it is critical to address the policy, business models and shared values that power MOD, whether funding and program benchmarks, integrated operations, data sharing, pricing models or public benefits of equity, accessibility and sustainability.
Download our Mobility on Demand Fact Sheet to learn more.